January 23, 2009
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Who wears a watch these days in Asia?
Casio sales are down. Why? The time is on my mobile phone. Wallet sales? Down as well with the advent of the E-Wallet why carry cash or credit cards.
The typical Japanese woman can swipe her phone at any register at McDonalds, 7/11, Coke vending machines or even to get on the subway and then on their way home they may watch 5 channels of broadcasting. She most certainly will buy her latest fashion on the phone as well.A land-line phone? Shanghai kids have skipped that and many have skipped the PC as well…the phone is their link to create, and communicate.
Who even types a URL these days, most Korean teens just point and click and a curious looking QR code takes them to a micro-site, a phone number, a coupon, directions or even a video.
Immediacy is the key to the fast paced consumerism of Asia these days.
Because of rapid economic growth in many parts of the world change is the norm and consumers are fast adopters of technology.
Consumers have more choices than ever before. More careers, more lifestyles, more products, more information, more entertainment.
They even have more money. But, with more decisions to make they also have less time so they are using technology.
Now they can go shopping without leaving the house, they can work at home and socialize at work. They lead multiple lives within a global online community.
It might seem revolutionary but today’s children will never know anything different. And if you want to get close to tomorrow’s customers, you have to operate in their world.
Comments (1)
I was recently discussing the gaming industry with a friend of mine who is studying to be a game developer. I asked him why the gaming industry is so huge and he said it had to do with instant gratification and constant reinforcement. How many times in your real life are you instantly rewarded for your actions?
The closer an industry or a company gets to instantly supplying whatever to the consumer, the more successful they will be. This is certainly not a new concept, but lately seems to be applied in so many new ways it’s overwhelming to even read about it.
Marketing in Asia sounds like an endless dream and race.