December 13, 2011

• Are the new Morman TV ads political?

  As soon as I saw the new Morman advertising on the air it hit me…these ads could benefit Mitt Romney. It seems I am not the only one who thought about them in this light. Of course I am in marketing and a bit cynical too.
  
  A recent New York Times articles hints the “Mormon Ad” campaign is a tactic to help elect Mitt Romney to the White House. The ad campaign was going strong before the election cycle and the Latter-day Saint Church is pulling commercials from primary states.

  The ads feature Latter-day Saints from diverse backgrounds surfing, raising children and singing. .

  What is the campaign really about?. According to the New York Times, Americans describe Mormons as cultish, sexist and controlling.

  I think this campaign seeks to portray Mormons as typical, normal, family people. With 4 in 10 Americans saying they would not vote for a Mormon President the campaign would certainly help their image. What do you think?

  • 5:28 pm
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