June 2, 2010

• Mobile Revolution…StarStar Codes

  StarStar or Abbreviated Dialing Codes are like having a URL, 800# and Short Code rolled into one.

  They are intelligent phone numbers that quickly and simply connect consumers with marketing offers and promotions. The codes are consumer controlled and allow consumers to opt-in easily and bypass text messaging.

  The codes are brand centric with unlimited response options and for marketing savvy professionals the codes feature real-time direct delivery with measurable ROI.

  StarStar Abbreviated Dialing Codes increase response rates. In fact, ADC technology is the only mobile direct response marketing tool that effectively links offline, traditional advertising with a simple call to action such as “dial **coupon” or a “dial **offer.”

  There are over 275 million mobile consumers in the USA. Of those surveyed:

  92% can respond to StarStar without training or instruction. Only 47% can do that with SMS

  79% would use the service at least once per month

  82% prefer StarStar dialing over any other service including SMS

  StarStar is extremely strong in attracting the 35-year-old plus target to participate in mobile marketing programs.
  The codes deliver product information, coupons, alerts and more with any customized message.

  The system can send digital content directly to consumers including video, ring tones, wallpaper and audio. We can manage the content delivery and provide fast easy access to Websites, eliminating the need to remember or key in lengthy URLs

  Brands can instantly connect the consumer to any phone number and send compelling offers instantly, including price updates, audio branded messages, geo-targeted retail information and coupons. You can even promote contests and giveaways for consumer products and TV shows and TVCs with a branded **entry code.

  Try a test code if you have ATT now…simply dial **MTV or **USA.
  When you dial **USA if you have an iPhone the system takes you to the App
  if you have another handset it delivers the top stories of the day…very intuitive.
  

  if you are interested in pursuing a code contact me…
  jerry.gentemann@mobilizeworldwide.com

  • 2:32 pm
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