February 12, 2010
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Hallmark Launches Mobile Strategy
With Valentine’s Day right around the corner, Hallmark has beefed up its mobile offerings with its new hoops&yoyo application, Fun @ Work, features games and videos, and other mobile initiatives including mobile greeting cards from http://www.mobile.hallmark.com. 
Mike Adams manager of mobile says Hallmark is a company that helps people connect whenever and wherever they are, whether it’s through the mail, through the computer or through a cell phone.
Hallmark Mobile Greetings help provide more frequent and meaningful instant communication. Mobile Greetings combine the immediacy of a text message with creative design and editorial, and also allow the sender to add their own personal message.
Hallmark mobile cards
In addition, Hallmark Mobile Greetings work on the majority of mobile phone models and across all major mobile phone networks, making them easier to use and send than any comparable product on the market.What challenges does mobile address for Hallmark?
Hallmark Mobile Greetings were developed because they recognize that oftentimes people want to connect with one another right in the moment, wherever they are.
There was a gap of “in the moment” communications that this new product can address.
The target demographic is primarily women who are tech-comfy, on-the-go people who value a connected network of family and friends.Hallmark Mobile Greetings address a consumer-identified need to connect immediately with emotional impact — whether it’s encouragement or a light-hearted laugh. They are a great way to instantly communicate life’s everyday moments. You can send an instant mobile greeting whenever, and wherever, you are.
Research indicates that more than 80 percent of people have their mobile phones with them the majority of the time. The greetings are relevant for everyone, and there is something for all ages.
