January 20, 2010
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Mobile at the Center of ESPN’s World Cup Coverage
ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.
As part of the ramp up in soccer coverage, ESPN Mobile has launched a free ESPN World Cup application for the iPhone and iPod touch available in the App Store. The application features live draw results updated in real-time and includes breaking news and analysis of the World Cup, which will take place in June.“This app is the start of a much bigger campaign we’re going to have on mobile related to the World Cup,” said Oke Okaro, New York-based vice president of mobile at ESPN. “The app itself was launched to coincide with the draw, which represented the start of the World Cup campaign for us.
“The World Cup is a very big priority for ESPN, and we see mobile as being a very big component of that coverage,” he said. “Generally speaking, games will be played during hours when people are not sitting in front of a TV, so mobile is a way for people to connect to the teams they care about most wherever they may be.”
