June 27, 2009

• McD’s Stimulus Package for Main Street

  
  With higher prices hitting consumers from all sides, McDonald’s promised its Dollar Menu would live up to its name even as meat, dairy, grain and oil costs soar.

  Last month McDonald’s said it would uphold its Dollar Menu even as the price of food staples and oil drive up the company’s input costs.

  “This is not the time to be passing costs on to consumers,” said the company’s chief executive, Jim Skinner, adding that customers look to the hamburger chain to be “the value leader” especially as rising food and fuel costs increasingly strain budgets.

  The World Bank reported that average food prices are 2.5 times higher now than in 2002. I am imagining a 10 buck Big Mac! Thank you McDonald’s for keeping the prices down!

  • 10:02 am
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