May 21, 2009
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Recession Sex?
The recession certainly hasn’t affected the sexual-accessories business and in fact it may have helped.Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing fireworks in supermarket and drug-store aisles.
First-quarter sales of personal lubricants soared 32% to $41.2 million, according to Information Resources Inc., led almost entirely by continued strength from last year’s launch of Johnson & Johnson’s K-Y Yours & Mine his-and-hers lubricants.
Carumba, what is going on?
That jump was even before ads launched last month behind K-Y Intense, the first major mass-market female-arousal gel, a product which has gotten major end-aisle displays in such surprising places as Walmart!
Yes Walmart, they banned the new Green Day album but made space to sell arousal gel!
Meanwhile, the small but suddenly booming “sexual-enhancement devices” category in food, drug and mass-market stores is growing even faster, albeit off a very small base, up 74% to $10.1 million for the full year ended April 19, according to IRI, with Church & Dwight’s Trojan and Durex products leading the way.
“When the economy goes down, sex goes up,” said a Johnson and Johnson spokesman by way of explanation, but he and the brand team declined to elaborate on why their products seem to be booming when the economy isn’t.
Comments (4)
…Lol, I love the last bit about how they “declined to elaborate on blah blah..”
As if “when the economy goes down, sex goes up” didn’t make that obvious. Hello??? When you want to have great sex, you use these products, and more often than not they’re pretty cheap!
You don’t really need these products for great sex, but maybe they help folks get into the mood.
you are right but shocking that you can now buy these things at Walmart!
@RakkaRay -
@Gentemann - hey, times are tough! Gotta be creative about keeping up your revenue per square foot!