May 14, 2009

• Ambigrams

  
  The phrase above can be read two ways: right side up and upside down. It’s called an ambigram, and it’s the hottest trend in typography since Helvetica. This one was created by professional puzzle designer Scott Kim, who has worked with invertible text for 35 years.

  “We’re wired to look for symmetry,” he explains. “Ambigrams have an almost mystical quality to them.” You can find them on everything from doormats (reading COME IN or GO AWAY, depending on your angle) to tattoos (which are awesome in the mirror) to Angels & Demons (the best-selling novel that hits the big screen on May 15).
  

  • 1:43 am
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