January 15, 2009
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Personalization
Sometimes, the littlest things can fortify a brand in the customer’s mind. Take this card, which arrives with J. Crew mail orders this year.
It polishes away a little of the corporate stigma and lends the personal touch. Granted, the card is printed, not handwritten, but it’s thoughtful just the same. And smart marketing. All for pennies on the dollar.What’s keeping you from sending a note like this to your customers? If you want to connect with the female consumer, this is the kind of no-brainer marketing you need to be thinking about. Anyone can do it – why not you?
Comments (6)
Good blog, and yes, I would respond to that kind of advertising.
Speaking of making marketing personal, I read an article somewhere about Land’s End or Eddie Bauer or some outdoorsy-company creating an online virtual personal shopper, kind of like when on any other retail site there’s always a section “People who bought this also bought…” but infinitely cooler.
thanks for the comment I will check that out…sounds like a great idea…@open_exit -
it is always so gracious to give and get a personal message.
I agree…especially now with so much sms and blogging the handwritten note is dead!…almost…in japan the government is worried as the texting is all abbreviated and using no traditional Japanese characters…they think the youth will lose their writing skills@ZSA_MD -
I think that’s the case all over the world. I feel sorry for the children and youth who have missed the art of writing and receiving the letters in long hand.