July 17, 2008

• Green Marketing and Communications

  In the world of “green,” marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product, or a green company.

  Along with the rise of green consumers, Activate see the rise of eco-labeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste.
  
  I will publish a top ten list this week for green products.

  • 4:40 pm
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