July 16, 2008
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Internet Surpasses TV for Entertainment.
Key research from Deloitte Development signifies the shift away from TV to the Internet, with 69% of respondents in the firm’s second annual ‘The State of the Media Democracy’ survey saying their computer has become more of an entertainment device than their TV.
That same Deloitte study also found that 36% of all respondents use their “cellphone as an entertainment device.” That percentage soared to 62% for the Millenials (13-24 age group) – who will be the future targeted prospects for many of us as they age.
Well judging by the effort all Xanga members put into their sites I believe the data is correct.
Comments (1)
it had to happen sometime. i think what’s coming is the full integration of the internet with your satellite or cable tv service. my son (one of the millenials you just mentioned,) already uses his ps3 to surf the web on the 50″ plasma hogging up the living room. if he had internet capabilities on his phone, i have no doubt he’d be using them there too. as is, he is constantly texting and instant messaging via his phone, laptop, and internet connections on ps3 and xbox360.