Month: June 2008

  • If you were a celebrity, what type of products would you endorse?

    Many answered products that are good for the environment…Leonardo DiCaprio advertises the Toyota Prius and drives one as well. He is scheduled to speak at the Global Earth Summit in Miyazaki, Japan this autumn because he truly supports the cause. I like that kind of commitment.
       

    I just answered this Featured Question, you can answer it too!

  • Avril Lavigne In China

    Snapshot 2008-06-04 07-49-20
    Avril is so popular in China…I think she must represent some type of rebellion…she certainly defines a new type of style and fashion there for the young women in Shanghai and Beijing. Her images have more than 38 million downloads on mobile and her videos more than 25 million streamed on PC.

    After the Olympics she will perform 6 shows in three cities…I am working on the promotion off the shows now.

  • VISA Card TVC

    Behind the scenes of Visa’s television commercial “Dining Out”

    A truly international cast and crew created a visual feast of martial arts set in an action-packed humorous plot. At the helm of the hundred person cast and crew is Australian director Bruce Hunt, who is also Second Unit Director of Hollywood blockbuster science fiction movie “The Matrix”. Mr. Hunt teamed up with Hong Kong martial arts coordinator Ridley Po Wah Tsui, Filipino creative director David Guerrero and American executive producer Jerry Gentemann to concoct this richly entertaining commercial for Visa.

    Shot in Hong Kong after four months of preparation, Visa’s “Dining Out” stars Zhang Ziyi, the latest Asian actress to achieve international stature through her stunning performance in the award-winning film “Crouching Tiger, Hidden Dragon”.

    ZHANG ZIYI THE ACTRESS
    A Beijing native, Ms. Zhang was encouraged by her economist father and kindergarten-teacher mother to enroll in dance school. After spending three years there, at the age of 15, Ms. Zhang decided she was headed to the wrong direction, and chose instead to go to the Chinese Central Drama Academy.

    Her future in the movies now seems assured. Even before the award winner CTHD was released, she had been cast acclaimed Hong Kong director Tsui Hark’s “Sword Of Zu”, a remake of “Warriors of Zu Mountain”. Zhang Ziyi’s first starring role was in “The Road Home”, directed by renowned Chinese film-maker Zhang Yimou. The film went on to win the Jury Grand Prix Silver Bear at the 2000 Berlin Film Festival.

    In Visa’s new commercial “Dining Out”, Zhang delivered a richly entertaining feast of martial arts stunts, many of which she performed herself without a double.

    BRUCE HUNT’S DIRECTOR
    Visa’s new commercial “Dining Out” is directed by Australian Bruce Hunt. He is also directing a series of Visa’s other commercials to be rolled out over the next few months. Bruce Hunt began his career as a graphics designer before moving into directing television commercials in 1990.

    Two of Hunt’s career highlights are his feature film work on “Dark City” and “The Matrix”. In “Dark City” he directed the second unit and a major part of the film’s miniature effects, while in “The Matrix” he was responsible for coordinating some of the most astounding action sequences yet seen in cinema.

    Ridley Po Wah Tsui choreographed the fighting for my Visa spot…Ridley is the director of five Hong Kong movies as well as the stuent coordinator and martial arts choreographer of more than 20 Hollywood and Hong Kong movies.

    Among the former are blockbusters such as “God of Gamblers and I” and its sequel both starring Chow Yun Fat, the Q’ing dynasty martial arts movie “Once Upon A Time In China” starring Jet Li, as well as Hollywood movies such as “The Lost Empire” and “Mortal Kombat II-The Annihilation.”
     jer and ziyi

  • Indiana Jones Premier in Tokyo


    Activate and Sairis will begin “streaming” Indiana Jones trailers and interviews to 3G mobile phone users the afternoon of the premier in Tokyo…the system is available on more than 50% of all Japanese mobile phones.

    Viewers can also play Indiana Jones trivia games and will be rewarded with wallpaper and Indy’s whip sound effect. Yahoo will web cast the premier and we will stream the event to mobile.
    IJ4-WP-49-1600
    The link on the Japan Indiana Jones site is live today showing the 3G mobile link.
    Snapshot 2008-06-21 16-06-46